A suicide prevention campaign, giving men the opportunity and encouraging them to talk and ask for help. 



Mind in the Vale of Glamorgan It Takes Balls To Talk snapshot impact report. MITV launched our local It Takes Balls To Talk campaign (in partnership with CTM Mind, Ystradgynlais Mind, and Caerphilly Mind, in December 2020). 23 partners joined including 6 barbers, 3 puns, 4 gyms, 5 rugby and 2 football clubs. As the campaign gained momentum, other partnerships were formed including estate agents, personal trainers, Barry Emergency Services Station, and more! Our social media campaign, launched on Facebook on December 2020, reached 8687 people with 397 engagements. In April 2021, partnership work promotion with Barry Town Rugby Club reacher 9420 people with 883 engagements. "This is an extremely effective message which will hopefully prevent people in our club and communities from taking their own lives. Barry RFC is pleased to be involved" - Jon Venners, Chairman of Barry RFC. We formed a partnership with Barry Town United Football Club. We attended a training session - the social media coverage reached 665 then came to a first team match with 800 in attendance. We engaged with 67 spectators. "The event at our club and partnership with MITV was fantastic. It allowed us to spread light on the importance of mental health and show that there is a support mechanism in place is needed. The event was well received by supporters and provided a positive message in the local community." - Damian Flynn, Barry Town United Football Club It is estimated that 2000 people were reached across 3 local pubs via beer mats, posters, and helpline posters. "The beer mats have provoked many conversations. The more we talk, the stigma decreases, which is what we want." - Joe Chamberlain, the Baruc Arms. 2 trainers have received Suicide First Aid Accreditation and training has been offered to all partners. 3 local gyms displayed posters and staff wore t-shirts. They estimate the campaign literature reached 1000 people.

Mind in the Vale are proud to work in partnership with local rugby clubs, football clubs, barbers shops and gyms to promote the #ItTakesBallsToTalk campaign. We will be offering FREE promotional materials, support and advice, suicide prevention and mental health awareness training.  

If you’d like to be involved in the campaign, we’d love to hear from you. 

Please get in touch on 01446 730792 or email

To view our posters please click on these links:

Poster Barber

Poster Football

Poster Gym

Poster Rugby


Suicide Prevention Training

For information or to book on to our suicide prevention training, click here

Click here to take a look at the #ItTakesBallsToTalk impact report. 

Supporter / Event Gallery 


Photo of man holding #ItTakesBallsToTalk poster with two matching beer mats, in front of a pub bar which reads the Baruc Arms

Thank you to our supporters 

Barry Town RFC

Penarth RFC 




Thank you to The National Lottery Community Fund for providing the funding for the promotional materials. 

Thank you to our funders